The magazine is showing the big picture of Beyonce to appeal to women. They also only have articles on the front about losing weight and how to cook meals in minutes. The picture of Beyonce could be what alot of women of women want to look like. This would appeal to women and make them want to buy the magazine. They have gone for what alot of women do which is cook. They want to appeal to a mass market and n the whole women cook more than men. Also women care alot more about what they look like so the weight loss articles will appeal to people as well.Beyonce is on the front of this magazine and she is showing of her legs. This may make the magazine appeal to some men and could spread the magazine to a wider audience. The colours of pink is the main colour on the page. This makes it very obvious that it is aimed at women before even reading the words. Also Beyonce is wearing a very fashionable top which makes her look very fashionable and would make more people want to look like her.